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Text File  |  1998-12-16  |  558 b   |  10 lines
  1. 1. Parachute yogurt samples packed in dry ice into local neighborhoods.
  2. 2. Pay local fire units to spray yogurt during their demonstrations for  primary school students.
  3. 3. Lease billboard space along the interstate.
  4. 4. Sky-write over sports stadiums.
  5. 5. Offer rebate coupons redeemable at grocery store sample booths.
  6. 6. Hire high school students to deliver samples door to door.
  7. 7. Open the manufacturing facility to school field trips.
  8. 8. Sponsor local taste testings.
  9. 9. Use student art to decorate yogurt containers.
  10. 10. Put a toy surprise in every cup.